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Art Deco Style Ideas & Tips

How Pyjamas Came To Be Considered Fashion?

So when did pyjamas come into fashion? During the 1920s Vionnet and Chanel had first promoted luxe and silky pyjamas as evening wear (to wear in private), and then Paul Poiret promoted avant grade dress (known as harem pants). Only brave women of 20s would wear them!

This private hour dress came outside the bedroom by late 20s. They first worn on the beaches as swimsuit cover-ups and then slowly got acceptance at boats of French Riviera, Britain beaches and streets, respectively.

Read Also: Women Fashion Trends in 1920s’ and 1930s

As Double-Duty Garment

Pyjamas As Double-Duty Garment

Even before the advent of 30s, pyjamas had become a double-duty garment, most appreciated by relaxed resort lifestyle. Earlier, they were seen mostly on beaches and sometimes on streets, but now they had extended their horizon and quite often seen on a cocktail party.

I am quoting here a few lines from the famous magazine Vogue in 1931, “A woman may and does wear pyjamas to quite formal dinners in her own house, to other people’s dinners in town and country if you know them well and the more iconoclastic members of the female sex even wear them to the theater.”

Fifth “Season”

Alongside the four fashions (fall/winter and spring/summer), a new resort wear emerged as the fifth “season” for which clothes were designed. Resort wear both in 20s and today’s fashion is loosely defined, characterized mainly by its patterns and suitability for hot/warm climates, often near the water, creating illusion of beaches, sun and sand.

Lounge Pajamas

Pyjamas As Lounge Wear

After establishing its place as resort wear, it started moving towards capturing relaxing moments of women who were aspired to a resort lifestyle but didn’t have the luxury of leisure or necessary means. These women wore these pyjamas for entertaining or relaxing at home. And hence the term Lounge Pyjama derived. Typically Lounge or beach pyjamas were two-piece ensembles, paired it with a matching jacket, but one piece versions were also evidenced.

Similar to Sleeping Pyjamas

Lounge or beach pyjamas were quite similar to what you wear as sleeping pyjamas, according to period fashion illustration. They had wide legs and were advertised as beach and day wear – perfect for those girls who like to party all night. Pyjamas with silk satin or lace categorized in night-time wear, mostly in plain colors, while fabrics like silk shantung, cotton, linen were used for beach pyjamas and lounging. Women of all ages, shapes and cultures wore beach pyjamas and appreciated its style and comfort.

Pyjamas in Movies

Movie fashion designer Gilber Adrian designed striped pyjamas for Greta Garbo for the film ‘The Single Standard’. You may also see Joan Crawford wearing pyjamas in the movies ‘Our Dancing Daughters’, ‘Our Modern Maidens’ and ‘Our Blushing Brides’, all designed by Adrian. During 1930 and 40 people were more influenced by movie and movie star’s fashion and style statements rather than the Vogue magazine.

If you liked the idea and are somewhat influenced by pyjamas you can try them also.